Privacy Policy of "Photo Media" EOOD

The European Union adopted a document called the General Data Protection Regulation (EU) 2016/679 of the European Parliament and of the Council from 27.04.2016, which aims to protect the use of personal data. According to the Regulation, "personal data" is any information that relates to you and through which you can be identified. The Regulation calls the use of personal data "processing" and this can be not only their collection from us when you use the services of the website www.simetro.com ("the services"), but also any other action with them.

Policy of "Photo Media" EOOD
Lawfulness and Transparency

We process your personal data in accordance with the law and in a fair and transparent manner:

    in order to comply with our obligations to you when providing our services;
    with your consent, when necessary;
    for another lawful purpose.

You yourself decide whether and how to use our services.
Right to Informed Choice

We provide accurate information and give you the right to choose the type of personal data we collect, as well as the purposes and period for which we collect and process them.
Access to Data

We provide reasonable access and the ability to view, correct, supplement, transfer or delete your personal data shared with us.
Limitation of Purposes

We use your personal data only for the purposes specified at the time of collection, as well as for additional purposes compatible with them, in accordance with the law.
Data Security

To protect your personal data from misuse, we do not provide it to anyone except courier companies that comply with the law.
How We Use Personal Data

"Photo Media" EOOD uses personal information to fulfill its obligations to users of www.simetro.com, our services described in the General Terms and Conditions.
What Data We Collect

The personal data we collect from you depends on the services you use and includes the following:

    Information You Provide Directly
    Feedback information (such as name, address, phone number, email address and other similar contact data).
    Other unique identifying information – for example, data you provide us during personal contact, online, by phone or mail or other customer service channels.

How We Protect Data

"Photo Media" EOOD has implemented reasonable technical and administrative measures to protect the personal data we process, to ensure that unauthorized persons do not have access to it and to prevent its disclosure, as well as to ensure its proper use in accordance with the law and for the period in which this data is legitimately necessary for us.
Exercise of Rights and Contact with Us

You have the right to access all personal data that you have provided to us or that we store about you. You also have the right to request correction, supplementation, restriction, transfer or deletion of personal data, as well as to request clarification regarding their processing.
Right to Erasure (Right to be Forgotten)

Under certain circumstances, you may request that we delete your personal data and, if the law permits, we will do so within the shortest possible time. In such case, we will no longer be able to provide you with our services.
Right to Lodge a Complaint with a Supervisory Authority

If you believe that your rights regarding personal data have been violated, please contact us. You can also contact the local personal data protection authorities and file a complaint with them:

Commission for Personal Data Protection:
Address: Sofia 1592, blvd. "Prof. Tsvetan Lazarov" No. 2
Website: www.cpdp.bg
Email: kzld@cpdp.bg
Phone: 00359 2 9153518
Cookies, Tracking, Social Media Plug-ins

We use cookies or similar technologies on various pages to make your visit to www.simetro.com attractive and to enable the use of certain functions, as well as to record statistical use of our services. Cookies are small text files that your browser automatically creates and which are stored on your respective end device (laptop, tablet, smartphone, etc.) when you visit and/or use www.simetro.com  Information that arises in connection with the specific end device used is stored in the cookie. Most of the cookies used are deleted at the end of the browser session (so-called "session" cookies). Through them, we can for example offer a visual indication of the shopping cart where you can see how many items are currently in your cart and what the current value of your purchase is. Other cookies remain on your end device and allow us to recognize your device on the next visit (so-called "persistent" cookies). In particular, these cookies serve to make our offer convenient for users, more efficient and more secure.

Thanks to these technologies, it is possible for example for you to receive information in our services tailored to your interests, as well as for us to remind you of what you were interested in during a previous visit. We use cookies and similar technologies on the one hand based on Article 6, paragraph 1 (f) GDPR (legitimate interest in optimizing our services). Some cookies and similar technologies are used exclusively based on your consent (Article 6, paragraph 1 (a) GDPR). We typically divide cookies and similar technologies according to their purpose into three categories:

1. Necessary Cookies and Technologies

These cookies or similar technologies are necessary for the Online Store www.simetro.com to function

2. Analysis and Functional Cookies and Technologies

With these cookies we can provide advanced functionality and personalization.  These cookies also allow us to count visits and sources of traffic, so we can measure and improve the effectiveness of our services. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we cannot know when you have used/visited our services.

3. Marketing

These cookies or similar technologies may be set on our website by us or our partners to show you appropriate content/advertising both on our website and on third-party websites. So-called profiles can be created based on your interests.

4. Browser Settings

You can configure your browser so that it does not store cookies on your end device.

Changes to Our Privacy Policy

The last update to this Privacy Policy was in month 08.2026.